Name: Dr. Richard XU

Title and Position:
Assistant Professor           
Phone number (Office):
Dr. Xu Xiaying got a PhD in Communication and is now teaching New Media Communication, Advertising Copywriting, Public Relations Writing courses.
Research Interest:
His research interests are focused in the areas of advertising culture, integrated marketing communication, cultural studies, etc.
Research Grant:

Selected Publications:
Journal Articles:
Xu Xiaying & Tony Schirato (2015). Chinese Creative Industries, Soft Power and Censorship: the Case of Animation. Communication, Politics & Culture Journal, 48 (2), pp. 24-43.
Xu Xiaying, Tan See Kam & Jiang Wei (2013). Of Goats, Lambs, Sheep and Wolves: Chinese animation and cultural industries. Asian Cinema, 24 (2), pp. 239-258.
Xu Xiaying (2012). Chinese Audiences and U.S. Sitcoms: the Case of Friends. Projections, 1, pp. 1-30.
许夏营 (2014) 中国动画电影进入媒体融合时代了吗? ——结合《 十万个冷笑话》 个案。《电影艺术》, 第6期, 第33-38页。(CSSCI)。
许夏营 (2014) 动画电影如何穿透文化——《 疯狂原始人》 的 “叙事透明性” 分析。《当代电影》,第1期,第159-161页。(CSSCI)。
Conference Papers:
XU Xiaying & Rao Runshi (2019) Seamless Transitions: Genre Analysis of Native Ads on WeChat Public Accounts. Paper accepted by the Fourth International Conference on Media and Communication Studies, University of Bonn, Germany.
LIU Jiaqi and XU Xiaying (2018) Creativity in co-working spaces: a case study of BEE PLUS. Paper presented at the TERA-GACC 2018 International Conference, Kaohsiung, Taiwan.

XU Xiaying (2015) A bar and a city: the London Lounge in Zhuhai. Paper presented at the First Global Creative Industries Conference, HKU, April 19th, 2015.

Patent Registered:

Professional Award